WATI Alternative: Adswadi vs WATI for Teams in India (2026)
WATI prices by plan and by user; Adswadi prices by plan with seats included. Here is what we can verify about each, with dates.
WATI and Adswadi are both platforms on the official WhatsApp Business API with a shared team inbox, broadcasts and chatbot automation. The clearest difference is in the pricing model. Figures about WATI are taken from its public pricing page on 20 October 2026 and may have changed — check wati.io/pricing before you decide.
How each one charges
| Adswadi | WATI (as listed 20 Oct 2026) | |
|---|---|---|
| Plans | Free ₹0, Starter ₹999, Agency ₹1,999 and Growth ₹3,499 a month, plus 18% GST. Every plan starts with a 7-day free trial. | Growth, Pro and Business plans, billed monthly, quarterly or annually; shown to us in US dollars |
| Seats | Included in the plan: 3 agents on Starter, 15 on Agency, 10 on Growth | Growth includes 3 users; Pro includes 5, with extra users at $24 per user a month; Business includes 5, with extra users at $69 per user a month |
| Message charges | Billed by Meta to your own WhatsApp Business Account at Meta's rates, plus GST. Adswadi adds no per-message fee | Per-message charges that vary by message type and the recipient's country |
| Broadcast limits | Set by your plan: 5 a month on Free, 50 on Starter, 100 on Agency, 200 on Growth | Growth lists 15,000 broadcasts a month at standard rates; Pro and Business list unlimited |
If your team grows, per-user pricing is what moves the bill. A flat plan with seats included is easier to predict; a per-user plan can be better if you need only a few seats and want features that sit on the higher tiers. Check which applies to you.
Where Adswadi is different
- Seats included, no per-user fee, in a plan priced in rupees with GST shown separately.
- Agency controls. On the Agency plan, agents only see chats assigned to them, never see a client's phone number, and the owner can review each person's first-response and reply times.
- Safeguards for your number. Automatic opt-out on STOP, consent confirmation on import, sending paced to your messaging tier, campaigns that pause if Meta restricts the number, and alerts when your quality rating or limit drops. See why numbers get banned.
- Coexistence: keep the WhatsApp Business app working on the same number. Read how it works.
- A visual [chatbot flow builder](/features/automation-flows), bulk broadcasts with image, video and document templates, and an Android app.
Where WATI may suit you better
WATI lists AI agents, AI credits and a range of integrations on its plans. Adswadi has none of those today — no AI agent and no native store or CRM integrations. If you rely on them, compare what WATI includes at the tier you would need with what you would have to build around Adswadi.
How to choose between them
- Estimate your monthly messages first. Meta's rate card is the starting point — about ₹0.86 per marketing message and ₹0.115 per utility message in India in October 2026, before GST. Ask each platform whether its per-message rate is Meta's rate or its own.
- Count the people who will use the inbox. Check whether seats are included, charged per user, or capped, and whether you can limit what an agent sees.
- List the integrations you need today, not someday — an online store, a CRM, an AI agent. Adswadi has none of these yet.
- Look at how the platform protects your number: opt-out handling, limits on sending speed, and alerts when your quality rating drops. A banned number costs more than any plan.
- Use the free trial with your own number and a small real campaign before you commit.
Want to see it with your own number? Start the 7-day free trial. Our guide covers how to get the WhatsApp Business API in India.
Frequently asked questions
Does Adswadi charge per user?
No. Seats are part of the plan: 3 agents on Starter, 15 on Agency and 10 on Growth. There is no per-user fee on top.
Can I switch from WATI to Adswadi?
Usually yes. The number has to be connected to a WhatsApp Business Account you control, which normally means disconnecting it from WATI first. Templates belong to a WhatsApp Business Account, so you may need to create them again, and contacts can be imported from a CSV file.
Does Adswadi have AI agents like WATI?
No. Adswadi has rule-based chatbot flows, which you build visually, but no AI agent. WATI lists AI agents and AI credits in its plans.
How are WhatsApp message charges handled on Adswadi?
Meta bills the template messages you send directly to the payment method on your own WhatsApp Business Account, at Meta's rates. Adswadi adds no per-message fee.
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