WhatsApp API Pricing Update (1 Oct 2026): 1,000 Free Service Messages, Uske Baad ₹0.115

1 October 2026 se Meta ne WhatsApp Business API ke charges me ek bada badlav kiya hai. Customer ke 24 ghante ke window me aap jo normal replies (template ke bina) bhejte ho, wo ab paid ho gaye hain — bas har number par har mahine pehle 1,000 service messages free milte hain. Is guide me aasan Hinglish me hai: kya badla, India me kitna charge lagega aur bill kaise kam rakhein.

Short me: 1 October 2026 se kya badla

• Service messages ab paid hain. Har business phone number par har mahine pehle 1,000 service messages free hain. 1,001ve message se har delivered message ka charge lagta hai, aur Meta ke rate card me iska rate utility message ke barabar hai. Bacha hua free quota agle mahine me nahi jata.
• Utility templates, open window ke andar bhi paid. Customer ke 24-ghante window ke andar bheje gaye utility templates (jaise order update) July 2025 se September 2026 tak free the. Ab inpar bhi utility rate lagta hai.
• Payment method zaroori hai. Meta ke mutabik agar WhatsApp Business Account par payment method nahi hai, to free 1,000 ke baad service messages deliver hona band ho jata hai.
• India ke rates nahi badle. Marketing template ₹0.8631 aur utility/authentication template ₹0.115 per delivered message (GST se pehle). Badla sirf yeh hai ki kaun se messages paid hain.

Service message kise kehte hain?

Jab koi customer aapko WhatsApp par message karta hai, to 24 ghante ka customer service window khulta hai. Is window me aap bina approved template ke normal text, image, button ya list reply bhej sakte ho — inhe service messages kehte hain. Aapka chatbot jo reply deta hai, wo bhi service message hi gina jata hai. Customer jo message aapko bhejta hai wo pehle bhi free tha aur ab bhi free hai.

₹0.145 kahan se aaya? Meta ka rate ₹0.115 hai

Kuch providers apni pricing me utility ya service message ke liye ₹0.145 dikhate hain. Meta ka apna India rate ₹0.115 hai (GST se pehle). Fark provider ka apna charge hota hai, Meta ka nahi. Isliye provider chunne se pehle poochho: Meta ka charge aur platform ka charge alag-alag dikh raha hai ya ek rate me mila hua hai, aur per-message fee alag se lagti hai ya nahi.

Adswadi me per-message fee nahi hai: aap plan ka monthly fee dete ho, aur Meta ka charge Meta seedha aapke apne WhatsApp Business Account ke payment method se leta hai, Meta ke rates par. Dusre platforms se compare karna ho to Adswadi vs AiSensy dekho.

Kitna kharch aayega? (India, GST ke saath)

Har business phone number ke pehle 1,000 service messages free hain. Uske baad ₹0.115 + 18% GST, yaani lagbhag ₹0.136 per message. Do number hain to har number ka apna 1,000 free quota hai.

Kya nahi badla

• Customer jo message aapko bhejta hai, wo free hai.
• Marketing message ka rate wahi hai: ₹0.8631.
• Jo message deliver nahi hua, uska Meta charge nahi leta.
• Click-to-WhatsApp ad ya Facebook Page ke button se aaye customer ke liye pehle 72 ghante ka free window pehle jaisa chalta hai.

Payment method abhi check kar lo

Meta ke hisab se agar WhatsApp Business Account par payment method nahi hai, to 1,000 free service messages ke baad aapke replies customer tak pahunchna band ho sakte hain. Isliye Meta ke Billing Hub ya WhatsApp Manager me jaake dekho ki payment method laga hai. Naya setup kar rahe ho to steps WhatsApp Business API kaise lein guide me hain.

Bill kam rakhne ke 5 tareeke

1. Ek reply me poori baat likho. Har delivered message gina jata hai, isliye 4-5 chhote messages ke bajay ek achha message bhejo.
2. Chatbot flow chhota rakho. Buttons aur list menu se customer kam messages me jawab tak pahunchta hai — dekho WhatsApp chatbot kaise banayein.
3. Ads se aane wale chats ka fayda uthao. Click-to-WhatsApp ad se aaya customer pehle 72 ghante free window me hota hai.
4. Sahi category ka template banao. Promotional baat ko utility template me daloge to Meta use marketing me badal kar marketing rate se bill kar sakta hai. Approval ke tips: template kaise approve karayein.
5. Apna usage dekhte raho. Meta ke Billing Hub aur WhatsApp Manager me mahine ka usage dikhta hai, isse pehle se pata chal jata hai ki free quota kab khatam hone wala hai.

Adswadi par iska kya matlab hai

Adswadi aapke apne WhatsApp Business Account se juda rehta hai, aur Meta ka charge Meta aapke payment method se leta hai — Adswadi uspar koi extra per-message fee nahi jodta. Shared inbox, broadcasts aur chatbot flows wahi hain; bas ab jo free-form replies jaate hain, unka hisaab free quota ke baad Meta ke rate se lagega. Adswadi ke plans dekho, ya 7 din ka free trial lo.

Ye jaankari Meta ke pricing page aur pricing updates page par based hai (October 2026 tak). Rates aur rules badal sakte hain.